EDITED

CONCEPTUALISED

FILMED

DESIGNED

EDITIED

EDITIED

CONCEPTUALISED

EDITIED

FILMED

CONCEPTUALISED

BRAINSTORM

Getting together with the Performance team, dicussing and analysing what has worked, what has not. What ideas can be ‘recycle’ and start brainstorming on new concepts for our funnels. Usually in the way of 2/3 hour long sessions with creative timers on Figma!

EXECUTE

Once the Creative Strategisy has fleshed out an idea for an Ad. It’s my turn to bring these ideas to life! Often I will create a storyboard based on their notes and ideas, collaberate on that and I take it on me to Film the ideas and then edit. I use Premiere Pro, for color grading, sound editing and cutting, and After Effects for fun effects, transations and animations, then onto CapCut for adding Engaging Subtitles!

ITERATE ITERATE ITERATE

Once we have launched an Ad, we usually make

alot of iterations, to get a sense of what our audience are reacting to. These can be Hook iterations, changes in testimonials, cutting the video shorter or longer etc!